Estée Lauder breaks into the cannabis industry with new cosmetics
Estée Lauder, one of the largest skin care companies in the world, is getting into marijuana. Through its Origin brand, the company is set to launch a new face mask called “Hello, Calm,” which will be offered initially only through the Sephora eCommerce store. The face mask will go on sale on the site beginning tomorrow.
The face mask is infused with hemp seed oil, which has been identified as an excellent treatment for acne-related inflammation, rosacea and eczema. It has proven to be more effective than CBD oil and, since CBD oil is harder to transport across the country due to federal regulations, hemp seed oil was the obvious choice.
Julie Van Ongevalle, Origin’s global general manager, points out that the company has been considering integrating cannabis ingredients into its products for a while, but only recently decided to finally take the plunge. She explains, “We didn’t do it before because it had negative connotations, but as more people start to understand the benefits of it – even in medicine – it’s become more acceptable. We didn’t want to shock our customers.”
Estée Lauder isn’t the first company to offer over-the-counter cosmetics that are derived from cannabis. Earlier this year, Milk Makeup introduced its Kush Mascara line of products that includes CBD extract. There are also hemp-infused shampoos, like that offered by The Wonder Seed, and an entire line of moisturizers and body mists, such as those sold by CBD For Life.