The cannabis space now has its own NFT marketplace

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Ghost Drops is an NFT marketplace targeting the cannabis ecosystem

The cannabis industry is being revolutionized once again after marijuana brand Ghost Drops opted to enter the non-fungible tokens (NFT) space. The company will reportedly offer digital ownership of the iconography included in its strain, as well as the cultivation and distribution of gamified cannabis seeds.

NFTs are seen as a way to transfer to the digital world the authenticity of works from the analog world, a kind of autograph or certificate of intellectual property applied to the Internet, where usually the rapid and massive dissemination of content causes it to lose its authorship or value. Today, they can be used for art, music, photos and even newspaper columns; however, it seems that the most recent and important addition is cannabis and its growing industry.

Over the past six years, Ghost Drops has carved out a niche for itself in the legacy market, primarily due to its bold and identifiable cartoon icons. These characters have had to be removed from its promotional content and packaging due to specific sections of the Cannabis Act. However, this signature style can now be translated into artwork such as an NFT, and it has been possible thanks to the Crypto Drops NFT marketplace. It has opened doors for the company to move into the legal market while still sharing its colorful roots in Canadian cannabis history.

“Ghost Drops is a cultural icon in Canadian cannabis,” said Ghost Drops CEO Gene Bernardo. “Now, we’re about to revolutionize banking, NFT, and cryptocurrencies. We are thrilled to continue to push the boundaries of cannabis culture.”

The advantage with Crypto Drops is that users will not need cryptocurrencies to purchase these NFTs, as they can use traditional methods to make payments. This will make cannabis NFTs easier to buy and sell, leaving aside the friction that can be experienced in other markets.