Getting a good night’s sleep is vital to being able to function and cannabis can help
Unfortunately, sleep issues have been considered a looming health crisis that most people will normally face throughout their lives. Studies carried out by the U.S. Centers for Disease Control and Prevention have proven that this is accurate, stating that at least 40% of the American population don’t get enough sleep. It’s clear that, since this is a very common issue, the sleep market will definitely have a significant growth opportunity. However, cannabidiol (CBD) and cannabis products are having the chance to make a huge difference, as well.
Many health diseases can be a result of the lack of sleep, from diabetes and cardiovascular disease to even mental-health issues. Experts normally recommend at least seven of sleep nightly, because otherwise it is considered sleep insufficiency, leading to all the problems previously mentioned. PureKana CEO Kathy Casey explains, “Families are really struggling to manage additional pandemic-related stressors and are becoming more and open to non-pharmaceutical sleep aides, particularly the more natural and non-addictive alternatives.”
Tetrahydrocannabinol (THC) products are also getting more support in the market. Ganja Goddess, a California-based dispensary and delivery service, has recently shared a report stating that its cannabis sleep products sales have increased around 635% and, according to its CEO Zachary Pitts, more than 60% of its current customers are using cannabis products to improve their sleep.
It’s been clear that the pandemic has also brought to the realization how linked together stress and sleep are and Casey addresses that by adding, “The pandemic and its extended duration has taken the lid off some of the stigmas surrounding the importance of mental health and its place in our overall well-being.“