Ricky Williams takes his cannabis line to Arizona via Trulieve launch

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The former NFL great is bringing Highsman to Arizona cannabis enthusiasts

Arizona is a state where Trulieve has been able to solidify a huge footprint over the past few years. NFL legend Ricky Williams is looking to capitalize on that by formalizing a deal with the multi-state operator (MSO) to finally announce the official launch of Highsman in The Grand Canyon State. Williams unveiled this cannabis lifestyle brand a while back and appears to be knocking on the right doors for proper expansion.

As a result of this move, Highsman has now found itself on the shelves of all Arizona Trulieve and Harvest brand retail stores as of last Friday. Many consumers were able to enjoy these products over the weekend, and with Trulieve’s statewide reputation, there is no doubt that the launch was a success.

“Our expansion into Arizona is made possible through our retail partnership with Trulieve, and Abundant Organics, whose organic living soil cultivation techniques produce some of the cleanest and most flavorful flower I’ve tried,” stated Williams, founder and president of Highsman. “Both partners clearly see the Highsman vision and share the same enthusiasm for physical and mental healing as I do. Highsman is for anyone seeking greatness, mental and spiritual well-being.”

Starting Wednesday. Williams will visit some of the Trulieve and Harvest retail stores for meet and greets. This launch will run on a limited basis through February 4.

Highsman has joined forces with Abundant Organics to bring premium organically-grown cannabis to Trulieve and Harvest locations in the state. Cannablitz is expected to feature the former athlete and now cannabis entrepreneur next February.