Rapper B-Real and Grenco Science enter new partnership

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The Cypress Hill member continues his foray into the cannabis industry with a new sales arrangement

Rap music and cannabis seem to have a tight relationship, B-Real, a critically acclaimed rapper and owner of Dr. Greenthumb’s Marijuana Dispensaries, has just signed a new partnership with a vape company. Grenco Science will be the new partner that will have Cypress Hill’s front man as both a brand ambassador for the company and collaborator for future vape products.

“We’ve had a longstanding relationship, and to partner with B-Real in an official capacity now is an honor,” Grenco Science CEO/Founder Chris Folkerts said in a press release. “B-Real has been a cultural force in both music and cannabis, and together with Grenco Science we are reinventing the cannabis experience for our customers who have come to expect quality and innovation like only Grenco Science can provide.”

Included in this new partnership, Grenco will be creating “custom build-outs” of G Pen vaporizers that will be marketed within B-Real’s California-based marijuana dispensaries. “G Pen and I have always been mutually supportive of one another throughout the years,” B-Real said in a statement. “Our partnership feels like a natural next step as we continue to move the industry forward. It’s always been important to align with those who have been at the forefront of the cannabis industry and continue to create quality, top of the line products that have the consumers best interest at heart.” He announced this new deal with Grenco through his Instagram account, where B-real advice followers to “stay tuned” as G Pen collaborations are coming soon.

Both companies have had a history of merging music and cannabis culture. Currently, B-Real is expecting to have nine dispensaries spread across California before the year ends. These dispensaries have a license for both medical and adult-use sales, and it offers limited-edition products and more than 40 strains cultivated in-house.