New York’s approach to verifying cannabis could start an industry trend

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The state will use a QR code to identify legitimate products to protect consumers

Traveling around New York and wanting to find a licensed cannabis store will now become an extremely simple process. Kathy Hochul, the governor of the Empire State unveiled the labeling system that will be used to mark stores that are legal and licensed to sell marijuana products. If you don’t see the green seal with large, clear letters that say “Legal Marijuana” on a package or in a retail store, you are smoking at your own risk. The process could set a trend in other states that want to follow suit.

Marijuana stores in New York are expected to open by the end of December, and by the time that happens, a verification stamp will be placed on sales at licensed retail stores. In addition to serving as an extra sign, consumers will be able to have complete assurance that they are buying from a dispensary that has been given the green light by New York.

The law states that the symbol must be universal and must appear on all licensed marijuana products. Through this move, Hochul seeks to ensure consumer confidence in knowing that products have already gone through a verification process regarding their quality, purity, and potency.

The label to be placed on all retail sales will also include a scanned QR code so that consumers can verify its authenticity in real time. Licensees looking to boost their sales through delivery are expected to have a similar verification system in place.

“These tools will help to protect public health and strengthen our ability to deliver the equitable cannabis market our law envisions,” Hochul stated. “We will continue to work with our partners in municipalities across the state to enforce the law and shut down illicit operators who are selling products that put New Yorkers at risk.”

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