New THC solubility solution will change the beverage Industry

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Dixie Brands reportedly comes up with an innovative processing solution

One of the issues with cannabis-infused drinks is getting the tetrahydrocannabinol (THC) to mix well with the water in order to be properly distributed. Anyone who remembers fourth-grade science knows that oil and water don’t mix, and THC’s oily composition creates difficulty in manufacturing cannabis beverages. Solutions have been offered in the past, but Dixie Brands says that it has found a better solution that is guaranteed to lead to more cannabis-infused beverages hitting the shelves in stores.

Dixie is mostly known for its cannabis packaged goods products. However, it also offers the Dixie Elixir beverage line and is now stepping deeper into the beverage industry using its proprietary formula in a new line of flavored and unflavored drink additives called FUSE. The products are expected to be launched sometime during the last quarter of this year.

Dixie CEO Chuck Smith said in a press release, “Dixie was among the first to market with a cannabis-infused beverage nearly a decade ago, and we have remained at the forefront of research and development ever since. That focus on innovation has enabled us to expand into 15 product categories, and like any other successful CPG company, we are always striving to improve our product offerings. A faster-acting formula is the next step in our ongoing quest to better serve our patients and consumers.”

According to most estimates, the cannabis beverage market will reach $600 million by 2022. Of these, THC-infused beverages will take just over half. The market was worth $106 million last year and California and Colorado have already seen a 23% increase in the first five months of this year.