New SaaS platform available for cannabis businesses in the US

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The WM Technology solution is helping advance efficiency in the cannabis industry

Software as a Service (SaaS) allows users to connect to and use cloud-based applications over the Internet. Cannabis companies in the country can now benefit from such a service following the launch of Weedmaps For Business by WM Technology. The firm is clear about the importance of technology today, which is why it has given operators another tool so they can stay ahead of the curve and not fall behind traditional industries.

WM Technology is a technology and market solutions provider to the cannabis industry that has long been concerned with innovation. As a clear example of this, it announced the launch of Weedmaps for Business.

The release explains, “Formerly WM Business, the Company’s reconfiguration and renaming of its SaaS offerings better reflect the comprehensive B2B and B2C suite of products that afford cannabis retailers and brands of all sizes with fully integrated tools to run their businesses.” According to Chris Beals, CEO of WM Technology, this is a work in progress since 2008.

Since then, the company has worked around the clock to create a complete SaaS platform capable of delivering a suite of compatible data-driven solutions. As a result, the company’s customers will be able to easily reach, convert and retain customers both online and in-store.

The CEO made it clear that consumer discovery will always be the company’s key value. However, Weedmaps’ model has migrated in such a way that it now seeks to empower and grow businesses holistically.

Cannveya, CannCurrent, Enlighten and Sprouty are companies that were recently acquired by WM Technology. They will be responsible for providing an interconnected set of end-to-end logical solutions. The idea when Weedmaps was born 14 years ago is to make cannabis more accessible. A big part of that is “ensuring that cannabis businesses can effectively reach customers using data-driven marketing and operational strategies,” Beals said.