New Age Beverages to offer Bob Marley-themed cannabis-infused drinks
New Age Beverages, which is traded on NASDAQ under the ticker symbol NBEV, recently announced that it was introducing a new line of cannabis-infused drinks that capitalizes on one of the biggest names in the fight for marijuana’s legitimacy – Bob Marley. The Marley brand will see its first product, Marley+CBD Mellow Mood, introduced to customers in Washington, Michigan, Colorado and Oregon before being distributed to other areas across the country. The announcement gave the company’s stock an initial boost, but this quickly receded as investors began to fully comprehend what the products were going to offer. However, this rise and fall will more than likely lead to a “slow burn” that will see the company’s stock gain over the long term.
Mellow Mood is going to offer 25mg of cannabidiol (CBD) in a 15.5-ounce can. It won’t offer the “high” associated with THC (tetrahydrocannabinol), but CBD provides a host of physical benefits. Mellow Mood is just the first in what the company hopes will be a long line of CBD-infused products.
There are already a number of companies that offer CBD-infused beverages, but New Age has one advantage over most. It has an established distribution channel that will allow it to easily ramp up operations and offer its products to a larger consumer base quicker. To that end, New Age will most likely rise to the top quickly among the players in the niche market.
While the company’s stock fluctuations haven’t reflected the positive circumstances surrounding the Marley+CBD brand, this is only a temporary phase. As more investors see the merits of New Age’s decision, the stock price will begin to reflect better support. Because of this, NBEV remains a strong buy for those investors wishing to get into marijuana stocks, but who are still hesitant about diving into the deep end.