The professional baseball league recognizes that cannabis can provide health advantages
Some time ago, the MLB eliminated marijuana from the list of prohibited substances while continuing to conduct studies on the effects of cannabidiol (CBD) on athletes. It is true that the possession and distribution of marijuana or the athlete’s attendance with signs and symptoms of consumption are still punishable. Still, now they are giving a new sign of openness to the world of cannabidiol. Sometime later, the MLB became the first major league to sign a sponsorship related to the famous compound. Now, this same league endorses the use of CBD to treat anxiety, improve sleep and recovery in athletes.
A few months ago, the MLB began endorsing Charlotte’s Web as its hemp-derived CBD product sponsor for many years in exchange for a cool million dollars. This sponsorship is intended to increase the visibility of CBD among professional athletes, fans and communities.
Unsurprisingly, this move was a gateway that made it a given that the MLB had no problem with CBD consumption. Through a press release, the leading CBD operator said the partnership is seen as a way to fill a void for consumers and players who demand safe, natural options to support recovery, aid sleep cycles, stay calm under pressure and optimize focus.
In June, MLB had allowed teams to seek sponsorships with CBD companies that were NSF-certified for the sport, but now becomes the first league to endorse a product with its logo. “As a leader in the CBD category, with products that provide health and wellness benefits, Charlotte’s Web is a welcome addition to the MLB family, representing a historic partnership in baseball and sports,” said Noah Garden, MLB CRO