The cannabis media company is broadening its horizons as it looks to diversify its presence
One of the largest media companies related to the cannabis business, Marijuana Business Daily (MJBizDaily), announced in recent months the intention to expand its scope of business. Based on the announcement made by the company, this is starting to move along, as the acquisition of Emerald Scientific’s The Emerald Conference was just announced. Now MJBizDaily will have ownership of this technical and comprehensive science conference that is held for the cannabis industry.
MJBizDaily already has experience in this field, as it the producer of the world’s largest cannabis business trade show called MJBizCon. “We believe science needs to be the backbone of the cannabis sector and that it will become a much bigger part of the industry, from the business side to regulations to healthcare to the international landscape. This acquisition ensures we will play a leading role in making that happen and fostering growth,” said MJBizDaily CEO Chris Walsh in a press release. “The Emerald Conference has become the go-to event for scientists, related businesses, researchers and healthcare professionals. We will now take it to the next level.”
The plans for MJBizDaily seem to be of expansion by making improvements to this conference. The two aspects that MJBizDaily will be primarily focusing on are bringing more education aspects and new networking opportunities. Additionally, the opportunity is presented to increase the company’s reach in the science community by using its digital publishing assets, event portfolio and other research resources to share knowledge and create new research opportunities. “This is more than an acquisition—it’s a strategic partnership that allows us to incorporate Emerald Scientific’s thought leadership and market insights,” Walsh added.