Miley Cyrus has her own cannabis café

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The extroverted singer and actor is backing a cannabis café in Hollywood

The first cannabis consumption lounge opens today in West Hollywood, CA, and is ready to establish a new trend in the US. Lowell Café is the first shop of its kind anywhere in the country and is promoted as a type of “Little Amsterdam” brought to the US. It has already attracted a lot of attention publicly and one of the reasons could be due to a highly extroverted – and often controversial – backer. Singer, songwriter and actor Miley Cyprus is behind Lowell Café.

The venue will allow customers to purchase cannabis as if it were nothing more than a bottle of wine. The opening of the café marks an expansion of California’s cannabis market and indicates a change from the time that cannabis could only be purchased in dispensaries or online.

Cyrus isn’t the only Hollywood name to get behind the project. Chris Rock and Mark Ronson are part of it, as is MedMen Enterprises, which owns 3.9% of the café’s parent company, Lowell Herb Co.

David Elias, the co-founder of the company, asserts, “Cannabis consumers have always been relegated to getting their cannabis in a plastic bag while you can go to a dinner party with a beautiful bottle of wine. People want to smoke a joint with their friends in a cafe like they can over a beer — not in the alley or in their car.”

This could be the start of something huge. Bethany Gomez, the director of research for Brightfield Group, asserts, “If this is a successful model, maybe it could be replicated across the country,” adding, It’s not clear there’s going to be a Levi-level demand for on-premises consumption. It’s a specific audience.”