The two boxers are forming a new brand with an ironic – and iconic – name
25 years after the Evander Holyfield bite, Mike Tyson has now decided to team up with his rival in the ring to launch a rather interesting cannabis project. The boxing legend had already launched a trademark regarding the incident that occurred against Holyfield more than two decades ago. Still, now both former heavyweight boxing champions are joining forces to continue catering to the needs of cannabis lovers.
A few months ago, the former world champion announced that his company, Tyson 2.0, will market the product in the US, which pays homage to the iconic fight with Holyfield. A rivalry that turned into a friendship over time. So much so that now the legendary fighters have joined forces to bring “Holy Ears.”
As the name makes clear, the THC- and Delta-8 THC-infused edibles reference how Tyson bit off a chunk of Holyfield’s ear during a fight in June 1997. The products, shaped like bitten ears, will be released later this month through cannabis company Tyson 2.0.
“I wanted to make sure things were going to be right, and I realized it was a good deal,” Holyfield explained while speaking with Ryan Glasspiegel of the New York Post. For his part, Tyson has been involved in the medical marijuana business for some time, to which he regularly resorts, as he has confirmed in different interviews.
Two months ago, Tyson campaigned openly in favor of the use of marijuana-based products with the aim of getting off opiates. The idea was to promote what was then known as “Mike Bites” edibles.
Mike Bites have promised to be a market success, especially after Holyfield forgave Tyson years ago for that bite that Iron Mike now intends to make a lot of money with. Holyfield was skeptical at first, but in addition to the money, he also learned about the health benefits of marijuana use.