MassRoots to expand into newly legalized marijuana states

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The community-driven review site continues to move into new territory in the U.S.

This week, voters in three U.S. states decided that marijuana is a good thing. As marijuana continues to reach more consumers, the infrastructure supporting the industry has to increase, as well. MassRoots is one of these, offering a platform that helps ensure consumers can source the best marijuana options.

MassRoots offers a community-led review portal that allows users to see what other consumers say about different businesses. As Michigan, Missouri and Utah voters have now approved marijuana use in their states, the company said in a press release that it is ready to offer its services to consumers in the new regions.

According to MassRoots CEO Isaac Dietrich, “Yesterday, voters in three states voted to establish regulated cannabis markets, enabling further growth of the industry and expanding our addressable market. We believe that once regulated dispensaries begin operating in Missouri, Utah and Michigan – in addition to more than two dozen other states across the country – MassRoots could generate additional revenue from its consumer and business offerings.”

MassRoots also offers a loyalty reward program, WeedPass. The program was launched in beta testing this past August, and already has garnered the support of over 100 regulated dispensaries in Colorado and California. Once the beta testing period has ended, MassRoots anticipates rolling the platform out to all states that offer legalized marijuana.

MassRoots offers a mobile platform that allows consumers to “make educated cannabis purchasing decisions through community-driven reviews.” It now has over a million registered users, and counting.

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