LL Cool J introduces new cannabis lifestyle brand

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The rapper and actor is taking his Rock The Bells platform to American Cannabis

Rock The Bells, the hip-hop platform founded by LL Cool J, is joining forces with American Cannabis Company and legacy genetics-focused marijuana firm House of Kush to bring the launch of Strictly OG, a healthy lifestyle-focused brand. Week after week, more and more artists in these genres are doing what it takes to get into the world of cannabis. Known as LL Cool J, James Todd Smith III is an innovative hip-hop artist, most famous for popularizing hip-hop music worldwide and winning a Grammy twice.

Inspired by the heritage cannabis strains of House of Kush and classic hip-hop, Strictly OG seeks to become a legal cannabis brand capable of delivering dozens of benefits to all consumers. Scheduled to launch in approximately four months, Strictly OG will feature cannabidiol (CBD) and tetrahydrocannabinol (THC) product lines, as well as a clothing line.

The Rock The Bells platform has aimed to elevate hip-hop culture from its roots to the present day. Now, the project will enlist its services as a creative consultant, and it will be in charge of selecting the brand’s classic hip-hop-themed packaging and artist-inspired products for the entire product line. Enthusiasts will be able to find a range of marijuana pre-rolls, flowers, CBD products, accessories, edibles and much more.

“We’re excited to be partnering with House of Kush and put our stamp of approval on the launch of Strictly OG, a cannabis and CBD line that celebrates and recognizes the kinship between Hip Hop and cannabis,” said Rich Morris, VP of global commerce at Rock The Bells. “Rock The Bells is the home of Hip Hop culture; we’re bridging the gap between the old school and the new school through innovative endeavors like this partnership with House of Kush.”