Tonino Lamborghini teams up with Flora Growth Corp. for CBD-infused beverages
Tonino Lamborghini and Flora Growth Corp have recently signed a licensing agreement in an effort to produce and distribute Tonino Lamborghini-branded beverages infused with cannabidiol (CBD). Drawing heavily on its family heritage and vast engineering and mechanical expertise, Tonino Lamborghini has been recognized for creating its eponymous lifestyle experience brand dedicated to real estate projects and quite prestigious design products.
In a statement, the company said the Tonino Lamborghini product line will begin to be developed through the Flora division and, in addition to containing CBD, will implement premium cannabinoids such as cannabigerol (CBG). Under the terms of the recently formalized licensing agreement, Flora will retain the right of first refusal for both the production and distribution of any products worldwide under the Tonino Lamborghini brand. The products will be available in Colombia and North America.
“We are excited to partner with such a well-known luxury brand as Tonino Lamborghini, which already boasts a very successful line of beverages and aligns with Flora’s brand portfolio of high-end products,” said Luis Merchan, CEO of Flora. “This partnership is yet another step in the execution of Flora’s strategic plan to build a world-class house of brands and is also a major component of our sales and distribution strategy in the lucrative US market.”
Florida will be the location where the products will initially begin production and will then be sold in states across the country where CBD is permitted. Under the deal, Flora will have responsibility for production and distribution, in addition to focusing on both eCommerce and traditional channels.