The famous “Margaritaville” singer teams up with a medical marijuana company
Any Parrothead probably could have seen this coming. Singer/songwriter Jimmy Buffett, whose followers are almost exclusively referred to as Parrotheads, has signed a deal with a medical cannabis company that will see his band’s name become the brand for the company. The company is Surterra Wellness and the band is aptly called the Coral Reefer Band.
Coral Reefer will now be the brand name for a new medical marijuana product. Buffett and Surterra have entered into a global licensing deal that will see the creation of a line of medical and therapeutic cannabis products, wellness lifestyle products and other merchandise.
Speaking of the new agreement, Buffett said, “Finally, ‘the time has come,’ as the Walrus said. That time being the long overdue recognition of the numerous healing properties of cannabis. I have followed and studied with keen intensity the recent evolvement of the medical marijuana story and the path towards the simple common-sense conclusion that cannabis is good medicine and should be made available to all who need it. I feel that joining with Surterra, in the medical cannabis world, is the right place for Coral Reefer products to be.”
Surterra’s chairman of the board is Beau Wrigley, of the Wrigley gum brand. He only joined Surterra a month ago and immediately started working on the deal. He asserted, “Jimmy and the Margaritaville team have built premium brands that are widely admired and recognized around the world. They share a long-term commitment to consumers and quality that we espouse at Surterra and together we have the infrastructure and capital to support fast-growing, high-quality brands. We are thrilled to be partnering with them.”
Surterra was founded in 2014 and is licensed through Florida and Texas. It provides services and products to over 49 million Americans through its network of wellness and distribution centers.
