Game of Thrones star, former NFL champ team up for new cannabis brand

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“The Mountain” and James Harrison have introduced Champions + Legends CBD

With the popularity that the cannabidiol (CBD) market has gained so far, more celebrities are getting together to embark on new business ventures and take advantage of the rapidly-growing industry. The latest effort comes from two legendary founding partners, Thor Björnsson, who played The Mountain in HBO’s Game of Thrones, and two-time Super Bowl champion and former NFL linebacker James Harrison. These two champions – Björnsson is also the winner of multiple Strongest Man competitions and holds the world deadlift record – are joining forces to bring the brand-new Champions + Legends CBD brand for athletes, for recovery and pain relief.

“As I get older, the recovery process is just as important as pushing weights and Champions + Legends products help me take my fitness to even higher levels,” said Harrison, also a five-time Pro Bowl player, in a press release. He said that CBD helps him “stay in the gym longer and more often.”

Likewise, Björnsson is used to winning, as he was the first man to win the Arnold Strongman Classic and Europe’s Strongest Man and World’s Strongest Man in the same year. He also uses CBD to complement his workout routine. “Integrating products that are geared towards rest and recovery is vital for preventing injuries and allowing me to stay in the gym and continuously push myself to maximum capacity,” said Björnsson.

Champions + Legends products bring to the market a wide range of topicals, tinctures, soft gels and even an oral spray for a faster release. They come in three different presentations depending on what the consumer needs: Prepare, Perform and Recover. According to the company, its hemp-extracted CBD was lab-tested a total of “six times from the point of harvesting of the hemp plant through to final testing before they are supplied to customers.”