Former Canopy Growth leader Bruce Linton lands new cannabis gig

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Bruce Linton finds a new home in the cannabis industry

Bruce Linton was forced out as the co-CEO of Canopy Growth this past July. While it came as a surprise to many people, Linton played it off as just another routine business decision for a growing company. He certainly didn’t walk away empty-handed, though, having secured millions through his time at the helm. Instead of walking away from cannabis, Linton is ready to get back into the mix and has already landed a new job in a peculiar cannabis niche. He is going to help push cannabis for pets.

Linton has been hired as a special advisor to Better Choice Company, which specializes in pet products infused with cannabidiol (CBD). According to a company statement, in his role, he will be “working with Better Choice to, among other things, (a) expand the Company’s global cannabinoid animal research, (b) build out an internal intellectual property, data, and analytics platform, and (c) explore strategic initiatives and partnerships for the business.”

It isn’t clear how much Linton will earn for his efforts. More than likely, the deal includes more internal benefits than cash, but this plan has paid off for Linton numerous times in the past. Better Choice is undoubtedly going to be in a better position as a result of his involvement and could potentially become a household name, much the same way Canopy Growth did.

Linton says of his new endeavor, “Better Choice is focused and has access to funding to deliver research-driven outcomes in the animal health and wellness industry, as the Company develops a data- and research-driven approach to product development and efficacy within the cannabinoids-as-ingredients space. The Company has uniquely differentiated itself from many of its peers by successfully merging brands, infrastructure, marketing, logistics and IP development to create a competitive advantage in the CBD space. I look forward to working closely with the Better Choice team to solidify its global expansion plans, identify other strategic opportunities that will increase shareholder value and expand my role at the Company in the future.”