Cannabiniers’ Two Roots beer is making waves across California
Cannabiniers’ Two Roots cannabis-infused beer found a perfect testing ground when it was picked up by the Las Vegas “speakeasy,” Dana’s Place. Now, the company is heading west, bringing its Two Roots Brewing Co. to California.
The company has announced that it has expanded into The Golden State, offering two options – a full spectrum CBD (cannabidiol)-infused and a THC (tetrahydrocannabinol)-infused beer. They are now available at select dispensaries in Los Angeles, San Francisco and San Diego.
In a statement, Cannabiniers President and CEO Timothy Walters stated, “We’ve seen a tremendously positive response to Two Roots Brewing since its initial debut in Nevada. As more states legalize recreational cannabis, users will continue to seek new, more sociable ways to consume, and companies will increasingly look to adapt to this new wave of consumption. We are thrilled to bring Two Roots to residents throughout California, offering a more enjoyable and socially integrated way to consume cannabis.”
Cannabiniers recently signed a brewing agreement that will see as many as 50,000 barrels brewed annually. By the middle of next year, the company expects 500,000 barrels to be brewed.
Kevin Love, VP of Market Activations for the company, adds, “One of the primary drivers to support expanding our brewery operations was due to insights gathered on the sell-through rates in the Nevada market. Our initial forecasted run rate to support the entire Nevada market was 2,000 bbls a year. What we found was that we were hitting those annualized volumes in 10 stores alone. With this heightened sell-through rate, several stores are reporting that Two Roots represents 10% of their total SKUs sold. Since October, we have executed LOI’s to acquire 3 breweries in the greater San Diego area, which represents 200,000 bbls of capacity and expect to add 2-3 breweries under LOI before the end of Q1 supporting an additional 200,000 – 300,000 bbls annually; allowing us to reach our national target of 500,000 bbls annually ahead of plan.”