Civilized partners with Tumblr to launch platform’s first cannabis blog

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Tumblr is late arriving, but is now ready to dedicate resources to focus on cannabis

Civilized Worldwide Inc, the well-known cannabis lifestyle brand, has recently announced that it will join forces with Tumblr to create the web’s first cannabis industry-related blog. If everything goes as planned and development continues, the new offering may be launched this month, so that the entire cannabis community can enjoy it soon. Tumblr, a microblogging platform that allows users to post text, images, videos, links, quotes and audio, is arriving late to the cannabis social media ecosystem, but it has arrived, nonetheless.

Civilized’s role will be based on being the curator of cannabis content for the new site, which will run under the domain Cannabis.Tumblr.com. The main goal is to develop content and expand its community of partners and collaborators in order to create a “culturally accurate, informative and entertaining cannabis experience for the Tumblr community.”

Having Tumblr in the equation could definitely have many benefits for this project. This is essentially because, according to analysis by GWI Global, this popular networking site that is widely followed by Generation Z had at least 327 million unique visitors worldwide earlier this year, a figure that is likely to be higher now. In fact, Tricia Vanderslice, president and CCO of Civilized, indicated that partnering with Tumblr could be a considerable expansion for the cannabis community.

“Just a few weeks ago we announced our relaunch with a focus on amplifying the voice of the cannabis, hemp, and CBD communities,” said Terri MacDonald Riedle, CEO, and co-founder of Civilized. “Now, our strategic partnership with Tumblr is an exciting extension of that promise. Tumblr’s audience is a critical community for our industry, and we are thrilled to directly introduce its millions of members to broader cannabis culture.”

On the other hand, Terry City, VP of brand partnerships at Tumblr, has made it clear that the platform is honored to be a part of this project and that partnering with Civilized and its expertise can result in great things going forward.