Charlotte’s Web signs deal with Kroger grocery stores

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The Colorado-based company is blazing a path for CBD products

Charlotte’s Web Holdings has had a grip on the cannabidiol (CBD) market for the past couple of years and has tightened that grip substantially in 2019. Apart from entering new distribution agreements and doubling its hemp farms, the Colorado-based company has been able to put its products in over 6,000 retail stores across the US and just scored another huge coup. Charlotte’s Web and grocery store chain Kroger are now going to be working together.

Kroger is going to put Charlotte’s Web CBD products in 1,350 stores operated by the company in 22 states. It is the largest single distribution agreement Charlotte’s Web has made to date, and will give the company a huge advantage over the competition.

In a statement from Charlotte’s Web CEO Deanie Elsner, the executive states, “Since its founding, Charlotte’s Web has been on a mission to make CBD products available for as many people as possible. This distribution reach through Kroger’s market-leading network of grocery stores is an enormous contributor to our mission.”

She adds, “We are very appreciative of Kroger and all of our channel partners for the continued progress in expanding access to hemp-based health and wellness products.”

There are now five mass retailers across the US that are carrying Charlotte’s Web CBD products. Combined with specialty retailers, the company’s products can now be found in over 8,000 locations across the country. They will now be readily available in Kroger stores in Arizona, Arkansas, Colorado, Georgia, Illinois, Indiana, Kansas, Kentucky, Michigan, Missouri, Montana, Nevada, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, West Virginia, Washington, Wisconsin, and Wyoming.