The strips can provide an easier mechanism to provide faster pain relief
In what is about to be a first for the U.S., CBD (cannabidiol) strips are about to make their way to convenience store shelves across the country. The strips are being launched through a partnership between the Asian American Trade Associations Council (AATAC) and Vertical, a group of companies operating in the cannabis and hemp-based CBD industries, and are expected to be found in over 90,000 convenience stores from coast to coast, including Circle K, Chevron, Marathon, 7-Eleven and Kangaroo, among others.
Instant CBD Strips are designed to provide an easy-to-use, fast-acting source of pain relief. They are taken orally, allowing for CBD to enter the bloodstream within minutes. In a slightly odd move, the strips will first be made available to consumers in North Carolina, Texas and Florida before being rolled out to other states.
According to AATAC Trustee Paul Rock, “CBD is an explosive category. CBD from hemp with the strictest standards and following all regulatory and legal requirements is what our groups are looking for. This is the first time in history since e-cigarettes and energy drinks that we are seeing such demand in a category from the customers that routinely frequent our stores.”
The AATAC is based in Los Angeles and Tampa, FL. It includes a number of buying groups, trade organizations and regional sub-chapters whose members control over 90,000 convenience stores and gas stations around the country, including in Puerto Rico.
Vertical’s president, J. Smoke Wallin, added, “Our newly formed Vertical Wellness is rapidly building out the industry-leading national hemp-based CBD platform with large-scale seed-to-sale infrastructure to support our brands. The building blocks for this are a world-class team and the best brand portfolio in the business. We couldn’t be more excited to bring CBD wellness in this new and effective form of Instant CBD Strips to [the] AATAC’s network of retailers nationwide.”