CBD beverages gain ground in the US following partnership between BevCanna and Riviera Beverages

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The US CBD beverage market is expected to reach $2.8 billion in a few years

The market for cannabis-based beverages is perhaps uncharted territory for many of the businesses in the industry today. However, there is no doubt that, as time goes by, its trend has become much more popular, and more and more people are starting to find this method as one of their favorites. In order to add value to this market, the emerging leader in innovative health and wellness beverages and products, BevCanna Enterprises Inc., announced Monday that it has entered into a joint packaging agreement with Riviera Beverages, LLC, of California.

There is no doubt that the US and international markets will benefit greatly from this agreement, as Riviera is expected to manufacture bottled beverages from BevCanna’s plant-based CBD (cannabidiol) and TRACE hemp. Melise Panetta, president of BevCanna said, “We have been actively pursuing the U.S. and international growth opportunities for this portfolio, and Riviera is an ideal partner to advance this strategy. Their expertise and ability to produce high-quality bottled beverages is an excellent fit for us.”

Currently, BevCanna is one of the portfolios to have a rather peculiar innovation approach when it comes to the cannabis and plant-based mineral categories. The partnership with Riviera will exponentially accelerate the expansion of the mineral beverage portfolio in the powerful US market, which indicates that many benefits can be realized. On the other hand, Riviera has positioned itself well in the bottled beverage manufacturing market, both domestically and abroad. Its 11 years of experience will undoubtedly now add a lot of value to BevCanna and it will be no surprise to see this deal begin to blossom over time.