The fast-food burger chain gives a nod to the unofficial marijuana celebration day
Carl’s Jr., the fast-food burger chain that has never been afraid to push the envelope, added CBD to its menu in celebration of 4/20, the unofficial day of recognition for marijuana. It was only available at one store, but it was still a nod to the cannabis compound and the importance of the day.
On April 20, the Rocky Mountain High: CheeseBurger Delight was created especially for the big day. It contained the chain’s signature Santa Fe Sauce, which was infused with 5 milligrams of hemp-derived CBD oil – certainly not enough to get anyone high. In offering the burger, Carl’s Jr. has become the first fast-food restaurant chain to offer a CBD-infused burger.
The promotion was a huge success. The company’s district manager for Colorado and the region, Alex McConnell, told Leafly, “As soon as we opened the doors we had about 30 people in line and about ten cars deep (in the drive-thru) so we hit the ground running, that’s for sure.” 102 burgers were sold in the first hour and 274 were sold by 9 AM. Only 1,000 burgers were made for the promotion and they didn’t last long.
Carl’s Jr. added in a press release that the burger “features two 100% charbroiled beef patties paired with Carl’s Jr. signature Santa Fe Sauce infused with hemp-based CBD oil, pickled jalapeños, pepper jack cheese and Crisscut® fries to give the burger the extra crunch – all between a premium bun.” Of course, it was sold at a price of $4.20.