Carlos Santana launches new premium cannabis strains

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The entertainer is a long-time proponent of the legal cannabis space

Carlos Santana’s music has been a great part of the cannabis culture for many years now, and this ever-popular guitar player now wants to take part in this industry. With a new partnership with Left Coast Ventures based in Santa Rosa California, Santana will create premium strains with a touch of Latin music heritage that represents him.

“Cannabis is a window or a door to a different awareness of consciousness,” said Santana. “It gives you the choice to perceive through a different filter of awakening and healing, the misperception of distance as an illusion, which keeps you from being centered in your essence-core. It helps you arrive at knowing, accepting and owning a quality of life that is being with joy!”

His new products are scheduled to be out to the market this coming summer and will include pre-rolls and dried flowers. In addition, there are future plans to bring topicals to the market, his inspiration comes from Santana’s family.

Left Coast has high hopes, as well, on profiting from Santana’s new business, as he is creating a unique fusion of international music that includes rock, blues, and jazz-influenced by strains that “promote the spiritual consciousness and wellness effects of cannabis.” Left Coast continues to surprise people with their magic blends of cannabis and music, collaborations of this sort have also happened with artists like Grateful dead drummer Mickey Hart and the estate of Bob Marley. “We are excited to launch cannabis and hemp CBD brands that deeply respect Latin heritage and celebrate the unique light of every individual,” said Brett Cummings, CEO of Left Coast Ventures. “It’s a true honor to work with a dynamic legendary musician like Santana, who has influenced millions through his music and shares our values and passion to legitimize the future of cannabis.”