Cannabis retailers can use a new insights platform to gauge market responses

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Motion Signals is helping cannabis companies improve sales and marketability

Today Surfside Solutions Inc. announced a wider availability of Motion Signals. Cannabis brands and advertisers can use the data technology to gain insight into consumer purchases, visitation hit, and demographic information related to their online data. A Hyperlocal feature will allow brands to analyze and compare customer profiles and monitor their purchasing trends. Companies can then use this information to direct their targeted marketing efforts.

“We are excited to release this capability and to help unlock new potential for cannabis companies to significantly increase profitability, gain a competitive advantage, and utilize technology which, until now, has only been available to major retailers such as Amazon and Walmart,” said Michael Blanche, Co-Founder of Surfside. “These technologies are integral components to our larger platform vision, with the goal of helping industry operators use actionable identifiers and measurement solutions to strengthen revenue streams and achieve long-term success with clear representation of key business metrics like Visitation, Return on Ad Spend and Customer Lifetime Value.”

Surfside strengthened its data onboarding software to ensure privacy and consumer safety, while providing businesses with the technology not only protects customer data, but makes it easier to use for their marketing campaigns. Surfside wants clients to take creative control of their datasets while keeping ownership and portability as they employ different marketing and business efforts.”Surfside’s platform provides unparalleled metrics when measuring our media campaigns back to store visitation and sales. Integrating additional insights around how our dispensaries are performing in comparison to nearby competitors further allows us to optimize and tailor media campaigns to continue our growth,” said Jamal Motlagh, SVP of Marketing at Ascend Wellness Holdings.