Cannabis employment on the rise despite coronavirus economic crash

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The cannabis industry continues to push forward while most markets have stalled

It is not a secret that the current coronavirus pandemic has caused an economic crash across the globe, with many people losing their jobs and filing for unemployment due to shutdown orders. The cannabis industry seems to be reporting a different scenario, even if a few cannabis ventures have had workforce reductions amid the crisis. Several companies in the industry are seeking to hire additional workers across the country due to an increased demand for marijuana products. Smaller businesses have been impacted more negatively, but those companies that started the pandemic in strong financial shape are offering opportunities to cannabis workers.

Right after the coronavirus was declared, a pandemic and stay-at-home orders were issued, waves of panic lead many people to rushed into dispensaries to make massive purchases. This created a spike in most companies’ sales reports; however, it was projected that this demand will decrease a few weeks after. Apparently, that was not the case, and many dispensaries are reporting high demand for products. It is true that fewer shoppers are approaching the stores, but those customers are making bigger purchases.

Curaleaf CEO Joseph Lusardi said his company has seen a 300% increase in demand for medical cannabis products. “We’ve seen a surge in demand all over the country,” Lusardi said. “We’re seeing more patients become registered every day and we’re adding employees in just about every area of the business to meet the demand.”

Another company recruiting new employees is Green Leaf Medical. It said that there is an ongoing process of hiring 300 workers not only for retail operations, but also for its cultivation facilities in Virginia and Maryland – almost doubling its workforce. Also, Cresco Labs is hiring 250 workers for its Illinois facility and retail market stores.

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