Cannabis comes to perfume

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Cannabis is permeating virtually every aspect of everyday life, and that’s a good thing

It all started with marijuana joints and a publicity campaign that said that smoking marijuana was bad. From there, the curious wanted to find out why it was so bad and realized something almost immediately – that it wasn’t. So, they started experimenting more and found that marijuana helped reduce their pain, their anxiety, their insomnia. From there, an entirely new culture began to blossom that led to the creation of marijuana prerolls, vaporizers, edibles and beverages, and even saw the creation of cannabis cosmetics. It’s only fitting, then, that the plant continue to make its way into other aspects of our lives, and how far it reaches is anyone’s guess. For now, though, the next step has arrived and cannabis can now be found in perfumes.

It’s more than just an attempt to capitalize on the popularity of words like cannabis and cannabidiol, or CBD. Cannabis scents have become trendy because people actually like the smell. Still, in some circles, it remains a conversation piece.

Several companies, such as Malin + Goetz with its Cannabis Eau de Parfum and the Fragrance Foundation, are pioneers in the cannabis perfume segment. The Fragrance Foundation counts among its members Sephora, Macy’s and others and, while major perfume makers (names like Estee Lauder, Chanel and L’Oreal) haven’t yet gotten into cannabis perfume manufacturing, it’s a question of when, not if. Sephora has already begun to roll out body scents infused with cannabis, and the others will follow once they realize how much the industry is pulling in.

To get them started, they should note that the CBD market is going to be worth $24 billion by 2023, and that’s only in the US. The global fragrance market, which was valued at just under $60 billion last year, is going to be worth a little more than $72 billion within four years. A large portion of that will be in the cannabis perfume segment.