420 On Demand has introduced an innovative approach to deliveries and marketing that gives smaller independents an edge
420 On Demand, founded by Shane Sagar and Joel Nevarez of California, offers digital marketing service for dispensaries. While it may sound mundane on the surface, the company is rewriting the book on cannabis dispensary marketing. From humble beginning, 420 On Demand now offers a way for dispensaries and cannabis companies get ahead in the industry, while helping individuals who have been wrongly targeted by the war on drugs, with an innovative delivery platform that is taking the cannabis space by storm.
420 On Demand seeks to help independent dispensaries compete with major delivery services, removing the middleman in the delivery chain. The company doesn’t charge dispensaries to use the platform and they don’t take a percentage of orders. It makes it easier for independent retailers to compete against deep-pocketed companies, disrupting the status quo. 420 on Demand also improves clients’ customer service through their call center and help with the online presence.
“We were helping people profit off the less fortunate,” says Sagar of the company’s start. “Joel and I kept talking about finding a more just way to make money using our skill set.” “We started doing pro bono marketing for bail reform organizations, and lost half our clients,” laughs Sagar. “But we were ok with that. We opened ourselves up to different kinds of marketing work, and then got our first client in the cannabis industry in November of 2019.” Their mutual desire for change led to the formation of 420 On Demand.
Then, COVID-19 exploded in the US, and cannabis was deemed essential. More dispensaries turned to digital marketing to reach their clients, and 420 On Demand had tons of new clients by May. “Looking at traffic from Weedmaps and Google searches, we saw hundreds of potential customers were getting sent to voicemail every day,” says Sagar.
The men set up 14 people, many of whom were deported from the US for previous cannabis charges, as their call center in Mexico. The trained them on California state law, and paid wages 70% higher than anyone else. Nevarez says 420 On Demand offers the opportunity to help those negatively affected by the War on Drugs. “I take this industry very personally,” says Nevarez. “I can’t say I’ve been in this industry for years.
But I can say I have a problem watching multi-state retail companies take root because of parents with deep pockets or investors from the real estate industry, while my friends who got arrested for cannabis business would never have the same opportunity to start a legal cannabis business.”